Zara Lookbook Summer 2010
Zara is undoubtedly one of the first shopping destinations for young women in Europe. This season, Zara seems to have changed its creative direction, relying more on teenage influences and a strong anchor in the season’s key trends.
The Zara lookbook proposal for the summer season follows a stylistic lightness, the sought after fashion style being the casual dress style with sport and boho chic influences. If in the past years Zara was going on a smart casual style, consisting of fitted trousers and skinny jeans, shirts with office influences, dresses with minimalist cuttings…For Summer 2010, the Zara lookbook collection uses retro and vintage inspired details as retro and vintage inspired details that give flavor to the clothing line.
Romantic
Both Zara Women and the TRF Lookbook, lowered the woman from the pedestal of power and have instilled a strong dose of romance in her. White-beige lace, as if dusted by time, is the key ingredient which materializes on clothing pieces such as skirts, dresses, shorts and even accessories like hair bows.
Back to 80s and Retro
This style influence is directly inspired from the 80’s fashion key trends, eliminating the horrors of brilliant colors. The 80s fashion line consists of pre-wash denim shorts, with a high waist, blouses veil with marine and paisley prints.
The black and white games, flared skirts and dresses inspired from the 50s fashion, remind us of a period of glory for elegance, when women felt fashion was an instrument to accentuate their femininity.
Chic Sports
Short pants, large but short tops, and oversized shirts with printed rabbit (inspired by Miu Miu), rolled up jeans borrowed from your friend – these are the key parts of the fashion line which follows the sports trends of the summer season 2010.
Boho Chic
Following a trend that seems to establish itself as a classic in the world of fashion, Boho Chic clothing pieces by Zara bring us a picture of a flower-power modern women, a studied negligence, the liberation of standards and norms, and matching accessories. Large dress-shirts, postman handbags, shoes with wooden soles and sandals with multiple straps, all accessorized with an ear braid and liberated attitude.
